// CTO/CPO · São Paulo

Daniel Braz

Contextual AI platforms · Agents in production

Technology executive with 25+ years across engineering, product, and strategy. Currently CTO/CPO of the BRQ Digital Products Studio, leading Bud — a SaaS platform for strategy and performance management with context-aware AI, shipping Bud Coach agents to production across product, Microsoft Teams, and WhatsApp. Practitioner-researcher on agentic software engineering.

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About

Technology executive based in São Paulo, currently CTO/CPO of the BRQ Digital Products Studio (formerly WEME, acquired by BRQ in September 2025). I lead the Studio end-to-end — from strategic diagnosis through engineering — with a proprietary operating model spanning KPIs, governance, platform engineering, pricing, and allocation for predictability without constraining innovation.

At the center of the work is Bud — a SaaS platform for strategy and performance management with context-aware AI. Bud Coach agents (Goal Setting, Calibration, Performance & Development) are in production across product, Microsoft Teams, and WhatsApp. I also structured Backpack, the Studio's internal agent platform, and proposed the BRQ AI Research Group across four lines: agentic software engineering, AI-native products, AI governance, and developer productivity.

Before BRQ, I led the X Platform business unit at Senior Sistemas (P&L, 0→57 team, BRL 17M pipeline), Nuvemshop's regional Professional Services for LATAM Enterprise, and technology at Accenture (USD 450M+ portfolio across Itaú, Cielo, Santander, Globo, Google) and ThoughtWorks. Earlier, as Director at Concrete, I helped scale the company from 40 to 700 people and from R$5M to R$150M+ in revenue — leading to its acquisition by Accenture.

25+
Years in Tech
$450M+
Portfolio Led
40→700
Team Scaled
2024→
Leading Bud
Experience
CTO & CPO — Digital Products Studio Current
BRQ
2024 — present · São Paulo
Leading the Studio (formerly WEME, acquired by BRQ in Sep 2025) end-to-end. Built and ship Bud — SaaS for strategy & performance with context-aware AI, with Bud Coach agents in production across product, Microsoft Teams, and WhatsApp. Structured Backpack (internal agent platform) and proposed the BRQ AI Research Group. Client engagements with CPFL, BV, Santander, Edenred, Cateno, and Opea.
Business Unit Director & General Manager — X Platform
Senior Sistemas
2022 — 2024 · Blumenau
CEO of the X Platform business unit, owning P&L and all functions (sales, marketing, product, engineering). Built the team from 0 to 57 people in 24 months and generated a consistent BRL 17M revenue pipeline. Mission: turn Senior into a business platform via attraction (dev portal, APIs, SDKs), connection (integration), and gravity (ecosystem value).
Global Head of Professional Services, Solutions Eng & Onboarding
Nuvemshop
2021 — 2022 · São Paulo
Regional leadership across Brazil, Argentina, and Mexico for Enterprise clients of LATAM's leading SMB e-commerce platform. Built the operation that enables Enterprise customization on top of the core product (APIs, SDKs, environments, partners, PM), generating a consistent MRR pipeline.
Technology Director & Business Agility Advisory Executive
Accenture
2019 — 2021 · São Paulo
Technology and sales lead in Financial Services and Communication, Media & Technology — a 2,500+ person unit. Project portfolio exceeding USD 450M serving Itaú, Rede, Cielo, Bradesco, Santander, TIM, Oi, Vivo, Grupo Globo, and Google. Advisor at SolutionsIQ — part of the team that brought the SiQ business agility brand to LATAM.
Business Development Director
ThoughtWorks
2018 — 2019 · São Paulo
Led the new ventures, innovation, and digital transformation practices. Project portfolio exceeding USD 80M building and launching new digital products with clients including Braskem, BV (Banco Votorantim), and Globo.com.
Business Development Director & Director of Engineering
Concrete (Accenture)
2013 — 2018 · São Paulo
Member of the executive board. Scaled the company from 40 to 700 people and from BRL 5M to 150M+ in annual revenue, culminating in the acquisition by Accenture. Previously Director of Engineering, owning web & integration delivery and the agility practice.
Earlier — Co-Founder & CTO, Software Engineer
Saci Labs · various
1997 — 2013 · RJ & SP
Co-founded Saci Labs (2009–2013), serving as CTO. Software Engineer at companies in Rio de Janeiro and São Paulo (1997–2009). Institutional roles: Advisor @ Studio Z Design and Animation (2012–2018) and Representative of CRA-SP at universities (2022–2024).
What I Do
agentic_ai
Agentic AI Engineering
Shipping production agents — Bud Coach (Goal Setting, Calibration, Performance & Development) — with context-aware AI and multi-channel delivery.
platform_strategy
Platform & Product Strategy
End-to-end studio leadership: KPIs (NPS, WAU, margin, utilization), governance, platform engineering, pricing, and allocation.
engineering_leadership
Engineering Leadership at Scale
Scaling organizations (40→700 at Concrete, 0→57 at Senior). P&L ownership, executive board work, and full-funnel operation.
ai_research
AI Research & Practice
Structured the BRQ AI Research Group across four lines: agentic SWE, AI-native products, AI governance, and developer productivity.
enterprise_advisory
Enterprise Tech Advisory
USD 450M+ portfolios across financial services, telco, and media — Itaú, Cielo, Santander, Globo, Google, Braskem, BV, and more.
writing_and_essays
Writing on Agentic SWE
Practitioner essays on exploration-first specs, the wider harness, and the role of human judgment in agentic systems.
Open Source Activity
GitHub Contribution Graph
zed
Code at the speed of thought – high-performance, multiplayer code editor
// Rust
zed-razor
Zed Editor – Razor extension + tree-sitter + LSP
// Tree-sitter Query
zed-file-ext-switcher
Switch between companion files sharing the same base name
// Rust
tree-sitter-razor
Tree-sitter grammar for Razor (.razor/.cshtml) templates
// C
bud
Getbud 2.0
// C#
portfolioOS
Gestão de Investimentos (novos e ativos)
// Python
Research & Writing
// Selected essays — agentic software engineering
Essay · Level Up Coding
The wider harness
Harness engineering named the work around the model; building digital workers asks the harness to stretch one layer further — into the operation that sustains the agent in production.
agentic-sweharness
Essay · Level Up Coding
The missing step in Agentic Software Engineering
Why the exploration phase precedes and bounds the quality of the specification in specification-driven development with agents.
spec-drivenexploration
Case study · Level Up Coding
Building a daily ops agent with LangSmith Fleet
From no-code prompt to production agent — every structural decision along the way, with the architecture trade-offs laid bare.
architecturelangsmith
Essay · Level Up Coding
The Death of Craft
When AI agents build the software, who mourns the beauty of code? An essay on what happens to the aesthetics and craft of code when agents take over construction.
craftphilosophy
Essay · Medium
The compiler was never the right analogy
Why comparing LLMs to compilers is the wrong analogy — and what that changes for review, responsibility, and human judgment.
llmsjudgment
Essay · Level Up Coding
The rush nobody asked for
The unexamined assumption that human supervision is the bottleneck in agentic work — and why it is wrong.
human-in-the-loop
// More from Medium

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Credentials
// Education
  • MBA, Finance — Insper / Ibmec
  • BSc, Mathematics & Computer Science — Universidade Estácio de Sá
  • BSc, Business Administration — Centro Universitário SENAC
  • Executive Education — IESE Business School (Leader Coach & Adaptive Leadership), Johns Hopkins (Data Science), FGV (Private Equity & VC), FIA (Systems Thinking), Mackenzie (Marketing)
// Stack & Tooling
Go Python .NET / C# Java LLMs / RAG Multi-model Claude Code Cursor Codex Linux GCP AWS
// Languages
Portuguese (native) · English (fluent) · Spanish (intermediate)
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