Daniel Braz

Contextual AI platforms · Agents in production

Technology executive with 25+ years across engineering, product, and strategy. Currently CTO of BRQ's Digital Products Studio (formerly WEME) and, separately, CTO of Bud — an independent SaaS company for strategy and performance management with context-aware AI, shipping Bud Coach agents to production across product, Microsoft Teams, and WhatsApp. Practitioner-researcher on agentic software engineering.

Daniel Braz
Scroll
About

Technology executive based in São Paulo. I'm CTO of BRQ's Digital Products Studio — the former WEME, acquired by BRQ in September 2025 — which I lead end-to-end, from strategic diagnosis through engineering, with a proprietary operating model spanning KPIs, governance, platform engineering, pricing, and allocation for predictability without constraining innovation. There I structured Backpack, the Studio's internal agent platform, and proposed the BRQ AI Research Group across four lines: agentic software engineering, AI-native products, AI governance, and developer productivity. Client engagements include CPFL, BV, Santander, Edenred, Cateno, and Opea.

Separately, I'm CTO of Bud — an independent SaaS company (originally a WEME venture, not part of the BRQ acquisition and with no corporate ties to it). Bud is a platform for strategy and performance management with context-aware AI; its Bud Coach agents (Goal Setting, Calibration, Performance & Development) run in production across product, Microsoft Teams, and WhatsApp.

Earlier, I led the X Platform business unit at Senior Sistemas (P&L, 0→57 team, R$17M pipeline), Nuvemshop's regional Professional Services for LATAM Enterprise, and technology at Accenture (USD 450M+ portfolio across Itaú, Cielo, Santander, Globo, Google) and ThoughtWorks. Earlier, as Director at Concrete, I helped scale the company from 40 to 700 people and from R$5M to R$150M+ in revenue — leading to its acquisition by Accenture.

25+
Years in Tech
$450M+
Portfolio Led
40→700
Team Scaled
2024→
Leading Bud
Experience
CTO — Digital Products Studio Current
BRQ
2024 — present · São Paulo
Leading the Studio (formerly WEME, acquired by BRQ in Sep 2025) end-to-end. Structured Backpack (internal agent platform) and proposed the BRQ AI Research Group. Client engagements with CPFL, BV, Santander, Edenred, Cateno, and Opea.
CTO Current
Bud
2024 — present · São Paulo
CTO of Bud — an independent SaaS company (a former WEME venture, not part of the BRQ acquisition and with no corporate ties to BRQ). Built and ship Bud — SaaS for strategy & performance with context-aware AI — with Bud Coach agents in production across product, Microsoft Teams, and WhatsApp.
Platform Director — X Platform
Senior Sistemas
2022 — 2024 · Blumenau
Head of the X Platform business unit, owning P&L and all functions (sales, marketing, product, engineering). Built the team from 0 to 57 people in 24 months and generated a consistent BRL 17M revenue pipeline. Mission: turn Senior into a business platform via attraction (dev portal, APIs, SDKs), connection (integration), and gravity (ecosystem value).
Global Head of Professional Services, Solutions Eng & Onboarding
Nuvemshop
2021 — 2022 · São Paulo
Regional leadership across Brazil, Argentina, and Mexico for Enterprise clients of LATAM's leading SMB e-commerce platform. Built the operation that enables Enterprise customization on top of the core product (APIs, SDKs, environments, partners, PM), generating a consistent MRR pipeline.
Technology Director & Business Agility Advisory Executive
Accenture
2019 — 2021 · São Paulo
Technology and sales lead in Financial Services and Communication, Media & Technology — a 2,500+ person unit. Project portfolio exceeding USD 450M serving Itaú, Rede, Cielo, Bradesco, Santander, TIM, Oi, Vivo, Grupo Globo, and Google. Advisor at SolutionsIQ — part of the team that brought the SiQ business agility brand to LATAM.
Business Development Director
ThoughtWorks
2018 — 2019 · São Paulo
Led the new ventures, innovation, and digital transformation practices. Project portfolio exceeding USD 80M building and launching new digital products with clients including Braskem, BV (Banco Votorantim), and Globo.com.
Business Development Director & Director of Engineering
Concrete (Accenture)
2013 — 2018 · São Paulo
Member of the executive board. Scaled the company from 40 to 700 people and from BRL 5M to 150M+ in annual revenue, culminating in the acquisition by Accenture. Previously Director of Engineering, owning web & integration delivery and the agility practice.
Earlier — Co-Founder & CTO, Software Engineer
Saci Labs · various
1997 — 2013 · RJ & SP
Co-founded Saci Labs (2009–2013), serving as CTO. Software Engineer at companies in Rio de Janeiro and São Paulo (1997–2009). Institutional roles: Advisor @ Studio Z Design and Animation (2012–2018) and Representative of CRA-SP at universities (2022–2024).
What I Do
Agentic AI Engineering
Shipping production agents at Bud — Bud Coach (Goal Setting, Calibration, Performance & Development) — with context-aware AI and multi-channel delivery.
Platform & Product Strategy
End-to-end studio leadership: KPIs (NPS, WAU, margin, utilization), governance, platform engineering, pricing, and allocation.
Engineering Leadership at Scale
Scaling organizations (40→700 at Concrete, 0→57 at Senior). P&L ownership, executive board work, and full-funnel operation.
AI Research & Practice
Structured the BRQ AI Research Group across four lines: agentic SWE, AI-native products, AI governance, and developer productivity.
Enterprise Tech Advisory
USD 450M+ portfolios across financial services, telco, and media — Itaú, Cielo, Santander, Globo, Google, Braskem, BV, and more.
Writing on Agentic SWE
Practitioner essays on exploration-first specs, the wider harness, and the role of human judgment in agentic systems.
Open Source Activity
// GitHub Contributions
Less More
GitHub contributions
Research & Writing
Credentials
// Education
  • MBA, Finance — Insper / Ibmec
  • BSc, Mathematics & Computer Science — Universidade Estácio de Sá
  • BSc, Business Administration — Centro Universitário SENAC
  • Executive Education — IESE Business School (Leader Coach & Adaptive Leadership), Johns Hopkins (Data Science), FGV (Private Equity & VC), FIA (Systems Thinking), Mackenzie (Marketing)
// Stack & Tooling
Go Python .NET / C# Java LLMs / RAG Multi-model Claude Code Cursor Codex Linux GCP AWS
// Languages
Portuguese (native) · English (fluent) · Spanish (intermediate)
Connect