Daniel Braz

I've spent 25+ years building digital products — as an executive, and still hands-on.

I'm CTO of Bud — a SaaS company where I build the product end-to-end, 0→1. Bud is a platform for strategy and performance management with context-aware AI: its Bud Coach agents (Goal Setting, Calibration, Performance & Development) reason over each company's strategy, goals, and performance data — not generic prompts — and run in production across the product, Microsoft Teams, and WhatsApp. Companies like General Mills, Sakata, Eniac, Evolve, Latina, and Alphabot run on it.

I'm also CTO of BRQ's Digital Products Studio — the former WEME, acquired by BRQ in September 2025. The Studio builds and operates digital products inside large enterprises: our teams embed as an extension of each client's product organization, owning the product from discovery through ongoing operation. There I built Backpack, the Studio's internal agent platform. The two roles are deliberate — at Bud I go deep on one product; at BRQ I scale the same practice across many.

Earlier, I ran the X Platform product unit at Senior Sistemas — full P&L, building the developer platform (dev portal, APIs, SDKs) that turned an ERP into a product-led ecosystem. At Nuvemshop, I built the LATAM Enterprise operation — distributed teams across Brazil, Argentina, and Mexico — that lets large merchants extend the core product. Before that, a decade at Accenture and Concrete leading embedded teams that built and operated digital products inside enterprises like Itaú, Globo, and Google — and helping scale Concrete from 40 to 700 people, through its acquisition by Accenture.