Daniel Braz

Digital products, platforms & engineering at scale

I build digital products and the teams that ship them. As CTO at BRQ, I lead the Digital Products Studio, connecting product strategy, engineering and business outcomes. I’m also CTO at Bud, where I build a strategy and performance management platform with AI agents in production. I write about software engineering, AI and human judgment.

Daniel Braz
Scroll
About

My background is in technology, and my work brings together engineering, product and business leadership. As CTO at BRQ, I lead the Digital Products Studio and its product and engineering teams, from strategy through delivery and ongoing evolution. I set priorities with the teams and track product and engineering outcomes. I also built Backpack, our internal AI agent platform, and established BRQ’s AI Research Group.

I’m also CTO at Bud, where I build a strategy and performance management platform end-to-end. Its AI agents work with each company’s strategy, goals and performance data, running across the product, Microsoft Teams and WhatsApp.

At Senior Sistemas, I led the X Platform business unit, with responsibility for sales, marketing, product, engineering and P&L. I built the team from zero to 57 people in 24 months, and the unit reached R$ 17 million in annual recurring revenue. Our work opened the platform to a partner ecosystem through developer tools, APIs, SDKs and commercial agreements.

At Nuvemshop, I built the Enterprise operation across Brazil, Argentina and Mexico, bringing together Professional Services, Solutions Engineering and Onboarding. We enabled large merchants to extend the core product through APIs, SDKs, test environments and a partner ecosystem.

I served on Concrete’s executive board, responsible for project delivery and agile practices, during a period when the company grew from 40 to 700 people and from R$ 5 million to R$ 200 million in annual revenue, through its acquisition by Accenture. Later, at Accenture, I led technology for financial services and communications, media and technology within a 1,200-person unit with a R$ 450 million portfolio.

0→57
Team built in 24 months at Senior
R$ 17M
ARR of the X Platform business unit
40→700
Concrete’s growth during my executive board tenure
1,200
People in the Accenture unit where I led technology
What I Do
Digital Product Leadership
Connecting product strategy, priorities and ongoing evolution with business outcomes — leading the Digital Products Studio at BRQ and building Bud end-to-end.
Engineering Leadership at Scale
Building teams, organizing delivery and tracking engineering outcomes. Experience growing the X Platform team at Senior and leading technology within a 1,200-person unit at Accenture.
Platform Strategy & Ecosystems
Making products extensible through APIs, SDKs, developer tools and partner ecosystems — from X Platform at Senior to Enterprise services at Nuvemshop.
Business Unit Leadership
Bringing sales, marketing, product and engineering together with P&L responsibility. Led Senior’s X Platform unit, which reached R$ 17 million in ARR.
Applied AI & Agentic Systems
Building agents that work with business context: strategy and performance management at Bud, and Backpack, the internal AI agent platform used by BRQ teams.
AI Research & Practice
Established BRQ’s AI Research Group, covering software development with AI, AI products, governance and developer productivity. Writing and speaking about engineering, agents and human judgment.
Talks
Digital Workers
Travel Tech Hub
Aug 2026 · São Paulo
Talk on hiring, onboarding and operating a digital worker in production — the harness around the model: tools, context, verification, blast radius and the human loop. → post
Digital Workers: When AI Becomes Part of the Workforce
Runway to Web Summit Rio
Apr 2026 · São Paulo
Panel with Marcelo Echeverria and Gustavo Gorenstein on what changes when agents stop being tools and join the workforce. → post
AI for Leaders — Workshop
AI Bootcamp · Singularity Brazil
Oct 2025 · São Paulo
Workshop with Diego Dalmaso: how leadership teams map AI opportunities and tie them to strategic drivers — from pilot to operation. → post
Hyper-personalization at Scale
Web Summit Rio
Apr 2025 · Rio de Janeiro
Talk with Sergio Lopes dos Santos on what hyper-personalizing experiences really means and what changes in product and data architecture when AI enters the loop. → post
How to Leverage a Technology Partner Network
Rio Innovation Week
Aug 2024 · Rio de Janeiro
Panel on the Conecta Varejo track, with André Abreu (BossaBox) and others, on building and running technology partner ecosystems. → post
AI Panels — Four Editions
Runway to Web Summit Rio
2024 — 2026 · São Paulo
Speaker and host across the four editions of the Web Summit Rio warm-up co-hosted by WEME and BRQ: from copilots to agents, conversational AI in digital products, and digital workers. → post
Research & Writing
Open Source Activity
// GitHub Contributions
Less More
GitHub contributions
Connect